Let's take most of the money we would've spent on paid advertising and paid marketing and instead of spending it on that, invest it in the customer experience/customer service and then let our customers do the marketing for us through word of mouth.
There's a certain way of creating a service, hospitality, and experience that perpetuates people feeling like they matter.
Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.
We innovate by starting with the customer and working backwards. The focus is not the product, but the customer.
